Striiv is a sleek fitness device that fits on your keychain and counts every step you take. Striiv motivates you to transform your life with games, donations, and personal challenges that are powered by your activity. Striiv's always-on TruMotion technology credits you for every step you take. It works in your hand, belt, and even your purse!. Earn rewards and bonuses for walking to lunch, climbing the stairs, or taking your dog for a run. With Striiv, fitness finally fits around your schedule. With Striiv, every step you take counts towards a donation to charity– at no cost to you. When you walk, Striiv and other sponsors make donations on your behalf. The more you walk, the more you give. Striiv games are powered by your movement. Create your own enchanted island filled with exotic wildlife and plants. Retail is $99.